Helmetverse.ai: AI Creator Tool for Global Competition
Designing a generative AI tool for 10,000+ users to create and share helmet liveries.
The G42 x MET Helmetverse competition invited creators worldwide to design custom helmet liveries using AI. The challenge was to make a complex generative model feel approachable and exciting to use, even for non-technical participants.
I designed the full experience: interacting with the AI tool, a mini design system, leaderboard, voting system, marketing site, loader animations, and email flows, ensuring every touchpoint felt cohesive, fast, and intuitive.
Role
Product Designer, Motion Designer, Marketing Designer
Scope
Design System, Tool, Leaderboard, Marketing, Loader Animation, Email Graphics
Timeline
2 weeks
The goal was to make the AI experience feel effortless… something anyone could use without overthinking.
Everything happens in one simple flow — type your idea, hit submit, and watch the helmet come to life. When it’s ready, the success message and render appear instantly… quick, satisfying, and fun.
This screen became the heart of the experience… where thousands of users realized how easy it could be to design with AI.
After creating their helmets, users could see what others made and vote for their favorites… it turned the whole experience into a friendly design battle.
Each entry showed up in a clean, focused gallery — no distractions, just the helmets and the votes. Hover states made it feel interactive and alive, like the designs were glowing under studio lights.
The leaderboard updated in real time… showing who was rising, who was catching up, and which designs had the most buzz. It added a sense of energy and competition that kept people coming back.
When the contest ended, the winning design was displayed front and center. Thousands of entries. Hundreds of thousands of votes. One design chosen to be worn in the real race.
Seeing that moment on screen… it felt like everything came full circle.
I designed the loader in After Effects and made sure it looped perfectly, with separate versions for light and dark mode. Exported it as a Lottie file so it stays smooth, lightweight, and works everywhere.
The experience didn’t stop inside the app… it followed users wherever they went.
Each email and banner had to feel alive… same energy, same colors, same excitement. Whether it was a reminder to finish a design, a confirmation, or a call to vote, the tone stayed consistent.
The file behind the scenes…:
Mursalleen, 2026